Traditional Original brand filter

In order to help the Traditional Original brand spread far and wide we’ve developed our very own easy-to-use precision tool to check if your business or activity is ‘on-brand’.

Our new competitive positioning is not just a logo, and Traditional Original should not be used as a slogan. What we have is a shared vision, a clear goal and a set of values that represent Salisbury.

We want all Salisbury stakeholders to be able to participate on their own terms – we understand that you have your own identity and ambitions, but we want to strengthen our place brand by understanding and using the Salisbury Brand Filter.

Below is a detailed description of the Traditional Original brand filter.

The better you know it, the more you will be able to take advantage of it. Always remember to Include Salisbury in project names, hashtags and every type of communication (e.g. Experience Salisbury, Salisbury Street Sellers, Taste Salisbury)

Behave like a pioneer (Wow, who did that? Salisbury!) is the reaction we are looking for.

Effective brand positioning is about action, not just words or images. We don’t have a slogan, because within city branding, we see a lot of similar slogans, often without any clear meaning.

To us, the place itself – signified by its name – is the brand, not just a logo or a visual identity. A brand filter, however, is there to help you better understand our Traditional Original values and principles and to inspire you and guide you.

Do you have a project or event, either at idea or planning stage? Take the brand filter test by clicking the boxes to see how ‘on-brand’ you are. Our team are here to show how using the Traditional Original brand positioning can help you and the city of Salisbury stand out.