Salisbury Story Trail

The Salisbury Story Trail was created as a family friendly adventure taking residents and visitors on a journey through the history of Salisbury and the story behind our highly original new brand marque.

The marque – which spells out SALISBURY – was inspired by the stonemasons that chiselled and crafted the stones at Salisbury Cathedral 800 years ago.

The elements were co-created using talented young designers from Wiltshire College, with each letter inspired by a different part of Salisbury’s history.

The trail featured all nine characters interpreted in highly creative ways across different locations in the city centre.

Why it fits with the Salisbury brand.


We want to empower our citizens to promote Salisbury nationally and internationally and help them to tell the city’s story


We want to show that our identity is inspired by the craft and provenance of our history but equally at home in a digital world


We want to harness the creative energy of our people

What We Achieved

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