Resources

We want this website to be yours to use. We’d love you to take content from it, send the link to contacts and share relevant pages on your social media channels.

We want to arm you with the tools to spread the word about Salisbury and to show what makes our city so special.

In this section you will find a range of assets that you can download to put on your website, email footers, tenders, promotional material or anything else you think would be relevant.

All we ask in return is that you follow the brand guidelines which will show you how the brand has been created and is applied.

Also, if you have a specific project or initiative that you think reinforces our Traditional Original positioning, we’d love to hear from you.

There may be an opportunity for it to become an official Salisbury brand initiative, allowing use of the official Salisbury brand (colours, typefaces, language etc.).

We’ve some great examples such as Salisbury Street Sellers and Taste Salisbury elsewhere on the site. If this sounds right for you then please use the brand filter section to sense check your project initially.

You’ll also find some brilliant new city images which we have commissioned as part of the Traditional Original project. The good news is they are royalty free and can be embedded into your own materials to help you promote the city.

As well as the new image library, you will find some of our key brand statements and the suggested language and tone of voice we like to use to talk about Salisbury.

Feel free to utilise this or use it as inspiration to develop your own new messaging to support Traditional Original.